Welcome to Fresh! Insurance Services Group Ltd.

Our company was set up in 2002 by our CEO; Lisa Powis and we’re proud to say that we’ve become one of the largest privately owned personal lines insurance brokers in the UK. The business employs over 160 staff across our two sites in Redditch in the West Midlands, where the company started, and Bracknell in Royal Berkshire.

We offer a range of insurance products including; Car insurance, home insurance and motor trade insurance, through our brands; Fresh, Ladybird Insurance, Autosaint, First Insurance and Insure OK. We recognise that people are different, have different driving styles and want different things from their insurance policy. These brands allow us to offer a wide range of competitively priced policies, tailored for different customer profiles and needs. The reason we can offer such diversity? Well it’s due to the long established relationships we have built up with the leading insurance companies in the UK since the birth of our business. Furthermore our traditional broking methods and validation processes allow us to treat our customers as individuals, provide a level of comfort and confidence to our insurers and in turn reward you with exclusive discounts to lower your premiums.

Our impeccable standards and success have seen us rewarded with a multitude of prestigious industry awards over the last few years, most recently; Insurance Age Personal Lines Broker of the Year 2013.

We are quick to embrace innovation and new ideas too. We were one of the first brokers to offer Telematics policies through our brand Autosaint. We teamed up with the well-known High Street chain ‘Halfords’ to install this revolutionary technology which allows us to offer rock bottom prices to young drivers. Each one getting their own personal online dashboard which enables them to monitor their driving.

So that’s us and, as one of our policy holders, we really do hope you have an enjoyable year of claim free driving. However, you can rest assured that should the worst happen… we’re here for you.

Meet Lisa Powis, Fresh Insurance’s CEO

Lisa’s passion for the insurance industry started when she left school at 16 and started working at her father’s High Street insurance brokerage in Bognor Regis. Like many other business minded young women, she soon had aspirations of moving to and working in London.

When Lisa was 23 she followed her heart and moved to West London where she worked at a large insurance intermediary. She became Operations Director where part of her role was setting up new businesses in the UK and Europe and after 13 years, knew it was time to set up her own company and make her own mark in the insurance industry.

With hard work and determination, Lisa set up the Fresh Insurance Group in 2002 with a team of 5 staff working around a couple of desks in their one roomed office in Birmingham. Now with her own company and an insatiable desire to succeed, Lisa set the foundations in place so the company could grow. Her target was to place £1m of business within the first year and she achieved that within 8 months.

Fast forward to present day and Lisa’s vision continues to flourish with 2 large sites in Redditch and Bracknell and a friendly team of over 160 people, placing over £30m of insurance premiums.

In her spare time, Lisa loves spending quality time with her family, cycling and enjoying the great outdoors. She is also a proper movie buff!

Meet Fresh Insurance’s other Board Members

Mark Powis – Managing Partner

Mark has worked in the insurance industry for over 30 years, starting in a High Street brokerage working across all areas of the business from motor, home, sales, renewals, claims, accounts and compliance. Mark took over ownership of the family business in 2001 and in 2005 the business was sold to Swinton Insurance. He joined Fresh Insurance as Operations Director in 2004 and is responsible for MI, business and office systems.

In his free time, Mark enjoys Ceroc, electronic keyboards and flying. He enjoys spending time with his family and splits his time between the UK and his beloved France.

Mike Wall – Managing Director (Fresh Brands)

Mike started his career in insurance in 1978, working in a High Street insurance brokerage. Mike progressed to become Office Manager. His career has developed in insurance, focusing on call centre management. He joined Fresh in September 2002 to develop the brand and work with insurer relationships.

In his free time Mike enjoys watching football and spending time with his family.

Spencer Street – Managing Director (First Insurance)

Spencer has over 20 years’ experience within the personal lines insurance sector. Spencer previously worked as E-Commerce Director for The A&A Group Ltd where he led the team behind the brands Hyperformance Insurance and QuoteA.co.uk which proudly won ‘the best use of E commerce’ award at the prestigious Insurance Age Awards under his direction. Following that, Spencer has successfully consulted in both the insurance and Travel E-trading arenas. Spencer was responsible for re-generating the First Insurance brand and now oversees the entire First Insurance trading style of the Fresh Group and has overall group responsibility for E-trading, compliance, service standards and processes.

When not falling off his mountain bike, Spencer is a keen photographer and loves to travel with road trips being his favourite.

Stuart Whalley – Operations Director

Stuart has over 12 years’ experience within the insurance broking industry and is a founder member of the Fresh Insurance Group having joined in September 2002. After completing a Business Management Degree he progressed through the ranks and successfully project led the development of Fresh's internet strategy, working with partners such as Compare the Market, Confused, Moneysupermarket and GoCompare. In 2007 Stu won the acclaimed award of Young Broker of the Year at the UK Brokers Awards. Stuart’s promotion to Business Development Director saw him initiate and lead the team behind the company’s telematics brand, Autosaint. Now as Operations Director his responsibility is to oversee the day to day operational running of the Fresh brands.

When not at work, Stu plays competitive football and is currently trying to get his golf handicap into single figures!

Andrew Tatton - IT Director

Andrew has worked in IT since the late 1980's. Managing and supporting projects up to £8m for both Infrastructure and Enterprise system selection and implementation in the Steels, Engineering and Distribution sectors for FTSE top 100 and SME's including Call Centre builds has given Andrew a breadth of experience that has fitted him well for life at Fresh.

Joining the company in 2006 as IT Manager he has overseen the Broker system migration, the relocation of the Redditch and Bracknell offices and Call Centres. Andrew is in charge of the development and management of the supporting technologies and building a team that provides support across all technology areas.

Andrew enjoys hill walking, golf and scuba diving along with the theatre. He has an eclectic taste in music for relaxation.

Nick Frost ACA – Finance Director

Since qualifying with KPMG, Nick has spent 30 years as a finance director for a wide range of businesses, including publishing, direct marketing and personal lines insurance. Concentrating on small to medium sized companies and the varied nature of the challenges that they present, in that period he has helped successfully conclude an MBO, set up a joint venture with a Chinese manufacturer and spent several years as an interim director assisting a venture capital firm with its new investments. Now with Fresh, Nick is providing the solid financial systems and reporting to support the business as it continues to grow and diversify.

In his spare time Nick is a keen motor racing fan. He has been known to get quite carried away with enthusiasm when go-karting.